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Professional Hair Color - Permanent Hair Color. The only permanent hair color that provides a long lasting, color that lasts for days without a peeling or flaking. This product is also hypoallergenic and pH balanced to ensure that your color won't cause damage to your hair's natural moisture barrier. It contains Pearl Extract which gives you long lasting color. The color will not fade, peel off, or curl up. The formula is safe for use on colored hair.